In Focus

We are committed to supporting conservation

As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,000,000 to conservation projects.

In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

In Focus, with seven shops and an extensive field sales events programme, are the ideal company for your purchase of binoculars, telescopes and related accessories.
Sound advice, with countryside viewing and excellent service from our experienced non-commission based staff, many of whom are birdwatchers, will ensure that you make the right choice.

There are In Focus shops at:

  • London Colney, Hertfordshire
  • Titchwell, Norfolk
  • Martin Mere WWT, Lancashire
  • Denby Dale, West Yorkshire
  • Slimbridge WWT, Gloucestershire
  • London Wetlands Centre WWT, Barnes
  • The Anglian Water Birdwatching Centre, Rutland Water